While everything is going digital these days, there’s still something to be said for paper products. Light, heavy, smooth or textured, paper is tactile. It creates an impression, which is why it’s so important to choose the right paper for your Xerox office products, depending off course, on the job at hand.
Giving you and your customers something physical to touch and hold, research shows that physical media leaves a deeper footprint in the brain than digital media. So, there are a few important questions to ask to make sure you choose the right paper:
- What is your objective?
Are you marketing a high-end, luxury product? If so, your paper should communicate a premier feel too. After all, every aspect of your brand, from the logo to its packaging and marketing material work together to create an impression in the mind of your customers.
Heavier, brighter papers with a professional, soft, satin feel or even coated papers, will help to differentiate your brand from those using everyday papers. If you’re positioning your brand as eco-friendly, it’s also worth considering using recycled papers, which are readily available today. For the best possible reproduction of your text and image, use a smooth paper for laser printers, rather than a rough paper, which will absorb more ink.
- How long must the material last?
Will it be an outdoor poster that must withstand sunshine? Or will it be a one-time mailer that will be disposed of after it’s read? Is it a magazine that must withstand a lot of page-turning? Or is a disposable brochure? Depending on your needs and objectives, there are specialised, synthetic paper types that are tested to make sure they’re suited to particular uses.
Generally thicker paper will last longer, as will coated papers. Plus, various document management solutions mean printing can be done at the optimal settings for long-lasting results.
- Is There a Way to Increase Efficiencies?
Xerox software solutions provide a variety of ways to improve your printer efficiency, working hand-in-hand with custom paper formats like:
- Pre-perforated substrates: this removes the need for time-consuming post-press finishing,
- Synthetic papers: this may remove the need for lamination.
While your print provider can help you with your choice, the decision as to which paper to choose will vary depending on the desired outcome you’re trying to achieve. With so many different types of paper available, chat to Bytes Document Solutions to find out more about the best possible options for your Xerox office products.